New York, NY – September 5, 2014 – Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced it has partnered with STATS LLC, the world’s leading sports technology, information and content provider, for the company’s latest fantasy sports game. STATS recently built Vigoooal, Viggle’s real-time game that allowed s to predict winners and answer trivia questions during the World Cup, and will manage development, web hosting and technical operations for Viggle’s fantasy football offering. 3c5l2v
Viggle’s decision to extend their relationship with STATS comes on the heels of a very successful World Cup collaboration. Forty-two percent of all Viggle s who watched and checked into World Cup matches played along with Viggle’s companion games, which included Vigoooal and Viggle LIVE. Throughout the tournament, Vigoooal participants played 6.5 games on average, exemplifying the high level of active consumer engagement Viggle’s companion games can drive.
Prior to Vigoooal, STATS provided the data feed for Viggle’s MYGUY NBA game. Now for the 2014 football season, Viggle is excited to announce the launch of Viggle Football. Starting 9/7, the new games for the NFL and college football seasons will allow s to score Viggle Points by:
- Correctly predicting the final score, winning team and point difference
- Correctly predicting player and team performance stats during the game while watching
- Engaging with sponsored ads throughout the game
“We are really excited to be expanding our relationship with an innovative company like STATS to provide our s an exciting game experience around both pro and college football,” said Greg Consiglio, President and Chief Operating Officer of Viggle. “Their unique gaming capabilities will enable significant reach and engagement among our s and help us deliver results for our advertising partners.”
“Viggle continues to pioneer innovation in real-time, second screen engagement while building the leading entertainment rewards and marketing platform, and STATS is proud to be their partner for sports content and gaming,” said Eric Kutzin, Associate Vice President, Sales at STATS. “After the success of the Vigoooal World Cup game, our team is looking forward to a successful launch of the new and innovative games.”
The introduction of Viggle Football this September follows another record setting month in of Monthly Active s (MAUs) and New ed s (NRUs) to the Viggle Platform. August marked the second consecutive month wherein Viggle established record highs for both these key metrics. For the month ending August 31, 2014, Viggle had 1,027,690 monthly active s – the first time the Viggle Platform broke 1 million active s in a given month – and obtained more than 653,000 new ed s.
Viggle Inc.’s platform consists of the Viggle app, which offers rewards for watching TV, ments or listening to music; NextGuide, a personalized TV programming guide and distributed reminder platform; Wetpaint, an entertainment news and social publishing platform; and Viggle Store, a rewards destination where visitors can redeem Viggle Points for digital s. In July 2014, Viggle Inc. achieved a total reach of 22.5 million. Total reach is the total of ed s for Viggle and monthly unique s of the Wetpaint media properties.