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Opta Vision - Generative AI Powered Football Insights: At Scale
 

Generative AI Powered Football Insights: At Scale 1k4mt

Opta Vision combines tracking and event data to deliver Opta’s richest football data ever. This merged dataset powers a range of new AI-enriched predictive models to deliver unparalleled performance insights, enabling you to conduct deeper analysis and captivate your audience. 5d16v

Opta Vision – Providing the Complete Picture to Power Magical Analysis 2s3g3j

Through a combination of computer vision and generative AI techniques, Opta Vision provides dynamic XY field locations for all 22 players in the match, uninterrupted, from the kick-off to the final whistle.

  • Utilise raw Opta Vision tracking data, via feeds, to analyse every player’s change of pace, third man run and change of direction in a game, all synchronised to Opta event data.
  • Deliver new insights into every player’s physical performance, in a single game and across the season, with aggregated fitness data.
  • Enhance your pre-match and post-match team analysis by highlighting changes to each team’s shape, in and out of possession, at key moments.
  • Highlight the impact of pressure applied on the ball, by the defensive team, on the match outcome.
  • Better quantify the on-ball decision-making of players, based on the type of es they choose, and choose not, to make.
Play What is Opta Vision?
What is Opta Vision? (02:57)

The Four Stages In The Opta Vision Process 32104j

Event and Tracking Data Collection

Event & Tracking Data Collection

Consistent, accurate, event data is collected by skilled Opta analysts. Tracking data from match footage is collected using remote feeds.
Generative AI

Generative AI

A pioneering diffusion model produces continuous tracking data for all players out-of-shot, resulting in complete tracking data for the match.
Data Synchronisation

Data Synchronisation

We synchronise both event and tracking datasets in parallel with human-led QA.
AI Modelling

AI Modelling

AI is applied to enrich data and generate new data points and multiple predictive metrics.
England fans cheering at Wembley Stadium during the UEFA Euro 2020 Semi Final between England and Denmark

New For 2025 5s5u4b

Playing Styles 47o2c

Playing Styles breaks down each possession in a game into distinctive rules-based phases, allowing you to compare the different approaches of teams with and without the ball.

Off-Ball Runs x1t31

Opta Vision automatically detects and categorises each player’s attacking and defensive off-ball runs, unlocking new opportunities to analyse a player’s performance in the game.

Also Available Through Opta Vision 2c6l3z

Raw Tracking Data

Raw Tracking Data 4v4q3n

Data is available, via feeds, for every player on the pitch from dozens of competitions worldwide. Our computer vision-powered collection, generative AI techniques and massive Opta data engine ensures we deliver accurate and uninterrupted player trajectories for every second of a game.
Aggregated Fitness Data

Aggregated Fitness Data 2e4y3f

Fitness data, captured at 25 frames per second and broken down by FIFA’s performance thresholds, provide new insights into the high-intensity performance of every player. As well as total distances covered and high sprints, Opta Vision also captures a player’s max speed and total high accelerations during a match.
Shape Analysis

Shape Analysis 2y6269

Trained on millions of XY raw tracking data points, Opta Vision’s Shape Analysis model empowers you to look beyond traditional formations in your analysis by identifying each team’s true shape, in and out possession, at different points of a game.
Opta Vision - Generative AI Powered Football Insights: At Scale

Predictions 3nt17

Opta Vision’s Predictions comprise three AI-enriched metrics, Expected Completion (xP), Expected Receiver (xReceiver) and Expected Threat (xThreat), which help quantify a player’s ing ability and the wider impact of their es.
Pressure Intensity

Pressure Intensity 3s1l6h

Pressure Intensity identifies when defensive players approach the player in possession with the aim of winning the ball or limiting options. ing for the three closest opposition players to the ball, a pressure level is captured for every open play .
Line Breaking es

Line Breaking es 675a1d

Using player location data, Opta Vision accurately captures all situations where a player’s successfully breaks an opposition line.

The Opta Vision Difference 12704c

Depth

Opta Vision’s complete and fully synchronised tracking and event dataset creates unique metrics, aligned across your team’s data, from the same source.
Scalable

Opta Vision’s scalable, computer vision-led collection process means that you can access detailed data from every game for dozens of competitions.
Video

Opta Vision captures data from video, rather than freeze frame technology, to ensure our outputs for every action are informed by the physical movement of all players.
Quality

Our QA process keeps a human-in-the-loop at all stages of data collection, to guarantee accuracy and high-quality insights.
SHAPE ANALYSIS 52f23

Dynamically Capturing Changes to a Team’s Shape 1b1y5

Shape Analysis is entirely data driven, powered by AI models which keeps track of all player movement.

This means that as well as identifying the initial team shapes, in and out of possession, Shape Analysis can also automatically detect each time a team’s shape changes as a game unfolds.

  • Highlight to your audience the most common shapes used by a team during the season.
  • Show the total time each player spends in different on-field positions within a shape, such as inverted full-backs moving into central midfield.
  • Provide greater context to shape changes made by a coach as a result of a player injury, suspension or other absence.
Play Opta Vision: Shape Analysis Explained
Opta Vision: Shape Analysis Explained (02:24)
PREDICTIONS 6t465g

Providing a Better Understanding of a Player’s ing Tendencies  384r49

metrics, such as ‘es completed’ and ‘ completion %’, lack crucial context to properly analyse how a player uses the ball.

Opta Vision’s Prediction metrics provide a much clearer picture of a player’s ing tendencies, offering powerful new insights into their decision-making based on who, and who they choose not, to to.

  • Identify the players who complete the most threatening es, increasing their team’s chances of scoring.
  • Showcase the players in a league who attempt the most difficult es all over the pitch.
  • Explain which players make themselves available to receive the ball from a teammate more than anyone else.
Play Opta Vision: Predictions Explained
Opta Vision: Predictions Explained (02:56)
Line Breaking es 675a1d

Insight Into es Which Break Through the Opposition 1a3r3p

Line Breaking es measure a player’s impact on their team’s offensive output by recording the success of their es which break opposition lines.

Line Breaking es unlock a new level of detail in player contribution, allowing you to quantify:

  • Which players in a match complete the most line breaking es.
  • Who on the team is most influential playing out from the back and breaking the opposition’s forward line.
  • The number of line breaking es which lead to chances created.
Play Opta Vision: Line Breaking es Explained
Opta Vision: Line Breaking es Explained (02:07)
Pressure Intensity 3s1l6h

Evaluating Performance in High Pressure Situations 2v62q

Pressure Intensity evaluates the pressure generated by the defending team against the player possessing the ball. Opta Vision dynamically assigns a pressure level to the three closest defending players to the player in possession and determines a value that quantifies the pressure applied.

Pressure Intensity provides both team analysts and studio pundits with insights into:

  • The volume of pressure applied by defending teams and how their approach to closing down compares to other teams across a competition.
  • Measure the efficiency of a team’s pressure, by directly linking their pressure intensity to the total times they win the ball back as a result of high pressure.
  • The success rate of es by an attacking player, based on the level of pressure they faced from opponents.
Play Opta Vision: Pressure Intensity Explained
Opta Vision: Pressure Intensity Explained (01:44)
BEYOND TRACKING: THE OPTA VISION WEBINAR SERIES b1o2t

Learn more about Opta Vision in Action 35eh

In the eight-part Beyond Tracking webinar series, data experts discuss the application of AI-enriched Opta Vision data in the pro and media space. Topics include quantifying a player’s on-ball decision-making, applications of aggregated fitness data, shape analysis to opposition scouting and more.

Watch the sessions on-demand

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Are You Ready To Build Magic With Us? 2c94

Get in touch today to find out how we can work together to grow audiences, talk to them more, increase and open up revenue streams and achieve on-field success.

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