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Expand your brand’s reach and relevance with authentic sports creative, multi-language news and data-driven stories for every tournament, league and player.
Tell us your goals, and we’ll craft the right sports content to engage more fans, for longer.
For decades, our expert sports journalists, creators, and statisticians have helped the biggest names in sport engage and grow their audiences with data-driven insights, compelling storytelling, and cutting-edge content. Now, the Opta Content Agency brings this expertise together in one powerful service.
Whether you’re looking for high-quality video and editorial, captivating tournament coverage, unique player interviews, or dynamic content for a 24/7 sports news channel, we’ve got you covered. Need brand campaign , studio and podcast production, or graphic design work? We do that too.
From in-depth data research to custom creative assets for commercial partners, our tailored solutions help teams, leagues, brands, agencies, and betting companies engage fans in more meaningful ways – whether you’re a global league or sponsor, a national broadcaster, or a local publisher looking to stand out. No matter your size, we help you grow your audience, strengthen connections with fans, and achieve your goals.
THE BRIEF / CLIENT CHALLENGE
Betano (Kaizen Gaming) wanted to maximise their Euro 2024 and Copa América title sponsorships. The Opta Content Agency content team developed a bespoke plan to engage Betano’s sports betting audiences with pre-tournament and in-tournament sports content tailored to each of their 14 unique markets.OUR RESPONSE
Localised video and written editorial for both tournaments and 14 unique countries. Resulting in 1,500+ bespoke SEO-optimised articles and 700+ videos delivered and published over an 8-week period.THE RESULTS
Increased brand visibility and search engine position in 17 key markets. The sports content also helped attract new Betano customers and first-time-deposit conversion rates were higher for new players attracted during the period who consumed the sports content versus those who did not. The ground-breaking campaign has been nominated for both the Sports Technology Awards, and the Sports Journalism Awards.
“The undeniable power of sports stories in driving viewership and engagement is reshaping the sports entertainment landscape”PwC Sports Industry Outlook 2024 6k1a45
“Brands are now buying content and digital inventory as part of sponsorship deals” 2g6o40
SportsPro ‘The Media Evolution’ 2024 451v52
This summer, the world’s biggest football clubs will land in the U.S. to crown the 2025 Club World Cup Champion. Opta Content Agency will help you:
Get in touch today to find out how we can help you tell richer stories about every game and player, so you matter more to a bigger audience.
Watch to find out why the biggest names in sport trust Opta Content Agency to create sports storytelling magic.
>> Watch: the secret to getting more sports fan attention.
